I3A is the central international forum for the development and advancement of open standards and innovations for the worldwide imaging ecosystem. I3A's vision is to enable the use of imaging to simplify and enrich people's lives through visual experiences that connect generations, communities, information and services. I3A brings members together to collaborate on initiatives that generate standards, tools and metrics, drive adoption, foster growth, and open pathways to new markets. I3A is organized into six focused Interest Groups. I3A Interest Group Initiatives enable the rapid development of consortium standards, delivering quick and unique solutions to the market that are unavailable through other processes.